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Design and Business
GreyMattr can help with understanding why good design should play a key role in your business model, appreciating the significance of the connection between strong design and your brand values.
Thoroughly understanding your end user or audience is key to developing a closer and trusting relationship with them. How they discover you, through to how they interact with you and your product, informs their experience and translates to brand perception and loyalty. We can help with this.
Success in these areas is built on innate ability in driving and managing creativity and creative vision through collaboration and inspiring leadership. GreyMattr can help with training and skills development to maximise performance.
Key Services
Strategic Design Integration
Driving & Managing Creativity
Good Design in Practice
Training & Skills Development
Design Ethics & Social Impact
Design and Process
Success is built on developing abilities at driving and managing creativity and creative vision through collaboration and inspiring leadership. GreyMattr can help with training and skills development to maximise performance.
We can advise on the integration of design thinking and employing best creative practices to enable increased efficiency and more successful outcomes, thus saving on costs, better products and improving market position.
Design and Ethics
The social impact of design and design decisions cannot be considered enough, and is all too often overlooked. This is a vital function for GreyMattr, working with you to improve products which serve society more fully and inclusively.
Environment and sustainability, production methods, social, cultural and behavioural impacts are all areas related to design requiring increasingly vital attention.
Cogent, bold and visionary thinking needs to be a formal part of the designer's remit, a part of their education, and an integrated part of the approach to any project. This is where Greymattr's collaborative links via bodies such as the Royal Society of Art are designed to deliver results.
"Good design means integrated design, vital in delivering efficiency and quality, improving business performance and end user experience."
"Integrated design means involvement from the get-go, embedding a holistic view of development and production involving all key stakeholders, to create efficiency and value."