about us
about us
Philosophy
At GreyMattr, the philosophy is simple. We believe in design as an essential ingredient in making products and businesses more successful. Strong integrated design is key to delivering high-quality products, strengthening brand and perceived brand values, and thus enhancing and strengthening market position.
But there's more to it than that... we believe it is vital that both the creative industries and the businesses they serve, while integrating applied creativity, are aware of and engage with the social, economic and ethical impacts of their products and the design decisions involved in bringing them to market, in order to improve quality of life of those using their products.
David Gordon, Founder & Creative Director of GreyMattr at The Loom, says: "The form and function of anything designed isn't the result of accident or force of nature. It is the outcome of human intervention and the conscious decisions of those involved in the ideation and production process. It is vital therefore that design solutions are as inclusive as possible."
"Design excellence achieved via collaborative and focused design thinking, with strong integration and production processes, enhances quality of user experience, creating world-class business standing and brand strength."
"Integrated design means involvement from the get-go, embedding a holistic view of development and production with all key stakeholders, to create premium product which will enhance reputation."
