Who we are...
Alongside the work of The Loom's DesignLab creative studios, GreyMattr sets it's sights on the analysis, questioning and discourse surrounding the evolving direction of creative design, it's application, ethics, and it's resulting impact on society and business across a spectrum of disciplines.
It's no use having a passion for design and creativity without an appreciation of it's relevance and impact on the world and it's peoples, across countries and cultures. It also needs to inclusively better serve those compromised in ability, for whatever reason.
welcome
It's no accident...
The form and function of anything designed isn't the result of accident or a force of nature. It is the outcome of human intervention and the conscious decisions of those involved in the ideation and production process.
We can advise on the creative integration of design thinking and best practice into your ideation, planning and production processes. This will unlock and enable increased efficiency, better product and more successful outcomes leading to improved brand perception and thus market position. Greymattr can advise and support.
“Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda and philosophy.”
Erik Adigard
Design for people
People are what design is all about. And people come in all manner of shape, size, ability and culture. All having equal importance and deserving of attention. Design must serve them appropriately and well. No excuse.
It is important that design solutions take inclusive account of those with physical or visual impairment, and therefore an intelligent application of design's power is vital to ensure it plays a positive role in building a better future. For all.